Protecting Your Personal Information

We are committed to protecting the privacy of our customers and maintaining the confidentiality of all personal information collected. 

Typically, we use your personal information for invoicing and billing, collection of overdue accounts and day-to-day business communications.

Any personal information collected is handled in accordance with corporate policies, our Code of Ethics and New Brunswick’s Right to Information and Protection of Privacy Act.

Under this Act, personal information is considered to be recorded information about an identifiable individual.  This can include, but is not limited to, an individual’s name, address, e-mail address, telephone number, fax number, date of birth and financial information.

Automatic data exchange

To ensure that all browsing functions on the NB Power Website are fully functional, your computer and the site’s servers exchange certain data. This data cannot be used to identify you.

Use of Cookies

Cookies are small data files that are sent to your browser. Cookies are used for updating and optimizing our Website to adapt to your browsing habits and needs, and preventing ads from being shown to you more than once. There are two types – persistent cookies and session cookies. NB Power may use either or both types of cookie. These types of cookies do the following:

  • Persistent cookies are stored on your computer's hard-drive when you visit certain websites. Persistent cookies identify your browser and IP (Internet Protocol) address, but do not collect personally identifiable information such as your name, address, and credit card data.
  • Session cookies facilitate your use and navigation of the NB Power Website, and expire when you close your internet browser.

You can set your Internet browser to refuse to accept cookies from the NB Power Website. You may be able to set your browser to accept all cookies, reject all cookies, or notify you when you receive cookies.   Depending on how you modify these settings in your browser, some pages of the NB Power Website may use default settings.

Use of Web Analytics Tools

NB Power uses web analytics tools. These tools allow NB Power to analyze the information generated through the use of cookies to look at statistically aggregate information that may be used for operational purposes (including but not limited to the commercial development or improvement of products or services). NB Power may also collect location data to analyze Website traffic patterns.

For example NB Power and its service providers use Google Analytics to analyze how the NB Power Website is used, in order to compile statistics and to improve the Website. NB Power has implemented the following Remarketing/Advertising features of Google Analytics:

  • Google Analytics Demographics and Interest Reporting
  • Remarketing with Google Analytics

Cookies are used to collect the following data:

  • your IP address
  • your Internet service provider
  • your browsing session date and start and end times
  • your browser language
  • your region or municipality, determined through your IP address
  • your browser type and version
  • your operating system type and version
  • your device type and model (phone, tablet or computer)
  • the domain of the previous site you visited
  • the address of the pages you visited on the NB Power Website
  • your activity (e.g., clicking, scrolling) on the NB Power Website
  • the point of entry (banner, e-mail, social network, print publication, advertiser’s Web site) to your visit
  • the screen resolution on your device

This data is collected and stored by Google on servers that may be located outside of Canada. However, this information is not shared with external parties, except in limited circumstances, such as for enforcing a law or allowing a third party to perform tasks on behalf of Google (e.g., billing or data storage).

You can opt-out of the Google Analytics Advertising Features you use, including through Ads Settings, Ad Settings for mobile apps, or any other available means (for example, the NAI's consumer opt-out).

Download the browser add-on to disable Google Analytics.

Third Party Links

The NB Power Website may contain links to other sites that NB Power does not own or operate. These links to third party websites are provided as a convenience to users of the NB Power Website, and not an endorsement of, or referral to, the linked websites. Such third party websites have separate and independent privacy statements, notices and terms of use, which you should read carefully.   NB Power has no control over such websites, and assumes no responsibility or liability for the manner in which the organizations may use your personal information. We will not provide any of your personal information to these third parties without your consent.

If you have any questions or concerns regarding the collection of this information, please contact us toll-free at 1-800-663-6272